BE DIRECT, SPECIFIC, AND FOCUSED ON YOUR MARKETING EFFORTS:
Who are your customers and what do they want even before you can make them your customers?
1. What is the PURPOSE of your Marketing? What do you want someone to do when they come to know who you are and what you do? What are you selling?
2. What is your COMPETITIVE EDGE?
What sets you apart from your competition?
3. Who is your TARGET MARKET?
Who would be an ideal customer for your products or services?
4. What MARKETING STRATEGIES will you use?
What strategies will you use to get people to know who you are and what you do?
Social Media - Expand your reach, impact, and brand
Social media optimization - Social media outlets such as Twitter, Facebook, Linkedin,
YouTube. Linking strategies, blogging opportunities, and syndication, and further
implementation and optimization opportunities.
5. What is your NICHE? What makes your business a Unique Selling Proposition?
Why should people buy from you?
6. What is your IDENTITY? What is the Personality of your business?
7. Do you have a BUDGET? What is your BUDGET as a percent of your gross sales?
How much are you committing to invest on growing your business?
To learn more, visit www.dgalengraphics.com
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